Are you selling on Amazon? If so, you’re in good company. Amazon currently has more than 2.5 million active sellers, 25,000 of whom generate more than $1 million in sales each year.
To get into this prestigious top 1% (or even the top 10% of sellers, who generate more than $100,000 in sales each year) takes several important steps: building brand visibility, earning consumer trust, and establishing yourself as a legitimate seller, among other things.
A great first step to do all three of these is to build an Amazon Storefront.
Much like a shopping mall is an umbrella that houses individual stores, Amazon takes a similar approach with Storefronts. Brands can build their own stores under the Amazon umbrella and offer a custom experience for their shoppers. It’s a lot like having your own direct-to-consumer online store, but it’s built on the Amazon platform and provides the audience and consumer trust that has taken Amazon more than two decades to earn.
Like a regular e-commerce store, your store can contain multiple pages of products and other details that help your customers get to know your brand. Any third party seller or first party vendor with a registered brand is eligible to create an Amazon Storefront, and it’s 100% free.
Amazon Storefronts are an excellent way to complement your existing listings. Even though they are not required to sell on Amazon, having a Storefront does have a number of advantages.
You can market your Amazon Storefront much like you do your existing e-commerce store, such as email marketing, sponsored ads, and social media. Plus, you can tap into Amazon’s existing network of 95 million Amazon Prime shoppers and millions more without a Prime membership.
Having your own store integrated into Amazon gives you a chance to share your brand with more people. When customers land on your product listing, they can access your entire store by clicking on your brand byline in the “Sold By” details. This also gives you a chance to highlight more of your product catalog and show your customers you’re an established, legitimate seller.
Just like you’d optimize your e-commerce store for Google, you can also optimize your Amazon Storefront for Amazon shoppers. Amazon’s search engine uses many of the same SEO best practices as Google, including keywords, trust scores, and product details. Your store is a great way to expand on your Amazon SEO efforts (for free!) to drive more traffic to your products.
Amazon has poured tons of resources into ensuring their app is optimized for the mobile shopper, and this investment spills over into Amazon Storefronts. Data shows that 79% of smartphone users have made a purchase using their phone in the last six months, and this number is expected to climb. With Amazon’s e-commerce infrastructure, you can ensure that your online store is always mobile-friendly and ready for sales.
If the idea of starting an Amazon Storefront has piqued your interest, you’ll be glad to know it’s not that difficult to get started. If you haven’t already, you will need to create an Amazon Seller or Vendor account and enroll in Amazon Brand Registry.
Once you’re approved, you can begin the design phase of your store. You don’t need any coding knowledge, since Amazon provides you with a variety of templates and a drag-and-drop editor. This isn’t a difficult step, however, it does deserve careful attention. This is your brand, after all, and you want to showcase it in a way that best serves your products, values, and reputation.
Many brands who are starting an Amazon Storefront outsource this process to a company with experience in setting up stores for success. If you have questions or need help setting up your Storefront, our team is here to help. Schedule a call with our team to learn more.